Competencies, dreaming, thinking

Competencies. "Think-into-the-results" you want to accomplish. Dream about what you want. Dreaming will get you out of your rut. 

The results of your Dreams will be a direct reflection of your engagement in your processes. Implement any process, work it, evaluate it, correct it. "Think" about it as a circle and keep going around and around that circle (implement, work, evaluate, correct, implement, work, evaluate, correct, imple......). A good read to reiterate this point is the "Hedgehog Concept" Jim Collins discusses in his book "Good to Great."

If you haven't read "Good to Great," today's a good day to go to Barnes and Noble, grab a copy off and read the gray boxes.

Every business person should read the gray boxes in Good to Great.

Have a Great Day. It's raining in the Texas Hill Country! Maybe my old dock will float and I'll get to sell it!

A series of events

As we've covered here and in the classes, "marketing well is a series of events that lead towards a defined and intended result."

To reach these results, on a continuous basis, requires Change.

Habitually though, we over-estimate the power of the event and under-estimate the power of the process.

The power is in the process and the thinking you put into those results.

Any new process takes thinking new thoughts.

Your current results are a product of your thoughts driven by your current processes.

To change, develop new processes. To develop new processes, think differently.

Think into the results you want from your processes.

What is marketing?

Marketing is everything you do; how you show-up, showing-up (face-to-face and online), how you act, respond, look, etcetera, etcetera. 

Be purposeful and thoughtful about picking and using your weapons.