Youtube. Viable?

- #1 area where professional marketers are increasing their efforts.

- #2 most used search engine

- every minute 72 hours of video is uploaded

- average user spends 15 minutes per day

- 90% of consumers trust peer recommendations

- 63% of businesses using social media report improved marketing results

- The ROI of Social Media will still exist in 5 years

Recommended Resource - Hurdie Burk, YouTube extraordinaire and Impact Trusted Referral Partner.

Are you on LinkedIn and not sure how to benefit?

A series of events

As we've covered here and in the classes, "marketing well is a series of events that lead towards a defined and intended result."

To reach these results, on a continuous basis, requires Change.

Habitually though, we over-estimate the power of the event and under-estimate the power of the process.

The power is in the process and the thinking you put into those results.

Any new process takes thinking new thoughts.

Your current results are a product of your thoughts driven by your current processes.

To change, develop new processes. To develop new processes, think differently.

Think into the results you want from your processes.

What is marketing?

Marketing is everything you do; how you show-up, showing-up (face-to-face and online), how you act, respond, look, etcetera, etcetera. 

Be purposeful and thoughtful about picking and using your weapons.

Who's helping you see your blind spots?

Blind spots are called blind spots because they're in a spot that's blind to you. 

I have to either strain to see around a blind spot or have someone to point out what's in my blind spot. 

What are you doing to see better?

Who's helping you?