A series of events

As we've covered here and in the classes, "marketing well is a series of events that lead towards a defined and intended result."

To reach these results, on a continuous basis, requires Change.

Habitually though, we over-estimate the power of the event and under-estimate the power of the process.

The power is in the process and the thinking you put into those results.

Any new process takes thinking new thoughts.

Your current results are a product of your thoughts driven by your current processes.

To change, develop new processes. To develop new processes, think differently.

Think into the results you want from your processes.

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