#7 Critical Success Factor to Marketing Well

I've got to choose to have more Awareness and Knowledge

We have 60,000 thoughts per day and 90% of those thoughts are repetitive. 54,000 repetitive thoughts per day! That's a lot of the same STUFF.

Zig Ziglar told us 40 years ago "you'll be same 5 years from now as you are now, except for what you listen to, what you watch, who you associate with, and what you read."

I want to change, I need to gain more knowledge and be more aware.

A great way to start the day is by asking yourself these questions -

What's my purpose?

What do I have to be thankful for?

What new potential can I tap into today?

And, add hope.

"Should I take a leadership class to improve my marketing abilities?"

Leadership ability determines a person's level of effectiveness

- Law of the Lid, John C. Maxwell

Lids negatively impact all of us, everyday. Experts say the we typically go about our day working solely from our unconscious. In other words...on autopilot.

In a marketing class today I was asked "do you think we should take a leadership class to improve our marketing abilities?" My answer was "yes, nothing will help you more than to constantly improve your core leadership abilities. Improve your ability to lead and you improve your ability to trust yourself, others will trust you more, your spheres of influence will increase and your marketing impact will improve in direct proportion." 

Maybe not word-for-word, but something like that. read more

The 3 Rs

My mentor Christian Simpson reminded me this morning that the top 1% of the most successful entrepreneurs develop themselves out in front of their business (Christian is regularly pounding that into my head).

Here's a John Maxwell tip he gave me: The "3 Rs" -

1. Required - What's required - what must I do that nobody can or should do for me? This tends to sort out the noise that doesn't serve me in pursuit of my your dreams/goals, and identifies what can be delegated elsewhere if it's not necessary for me to do (and you're not skilled in doing it!)

2. Return - What gives me the greatest return? Maxwell says "leaders should get out of their comfort zone but stay in their strength zone. What are my strengths? And what should I be letting go of?

3. Rewards - What brings me the greatest rewards? What brings me personal fulfillment? What could I do more of that will energize me and transform the my productivity in my business?

Make today the beginning of a great day, and a better life.

How's your marketing leadership?

Do you have a desk drawer full of business cards and you just keep adding more? Are you not sure what to really do with them?

What I mean is, how are you influencing people to know, like and trust you enough to buy your product or service?

You likely shook hands before taking that card. How often do you shake hands, take a card a wonder "now what?"

The "What", is to now follow-up with that person over the next few weeks in a natural and non-invasive process where he or she has the option to know, like and trust you enough.

Getting people to know, like and trust you is the essence of building relationships, the trigger that allows you to prove you can do the work, deliver the results, add benefit to lives.

We have regular, frequent and free events to help you learn and/or grow your Know - Like - Trust.

Let's have impact and start something today.


Stop wasting handshakes.