#7 Critical Success Factor to Marketing Well

I've got to choose to have more Awareness and Knowledge

We have 60,000 thoughts per day and 90% of those thoughts are repetitive. 54,000 repetitive thoughts per day! That's a lot of the same STUFF.

Zig Ziglar told us 40 years ago "you'll be same 5 years from now as you are now, except for what you listen to, what you watch, who you associate with, and what you read."

I want to change, I need to gain more knowledge and be more aware.

#8 Critical Success Factor to Marketing Well

I've got to choose to have a wider and deeper SOI (spheres of influence).

Our prospects come from our SOI. To have a viable and sustainable business, I have to be regularly and frequently adding people to my 3 Spheres of Influence.

The 3 Spheres - Know, Like, Trust

1. Getting people to KNOW who you are

2. Getting people who know you to LIKE you

3. Getting people who like you to TRUST you