#8 Critical Success Factor to Marketing Well

I've got to choose to have a wider and deeper SOI (spheres of influence).

Our prospects come from our SOI. To have a viable and sustainable business, I have to be regularly and frequently adding people to my 3 Spheres of Influence.

The 3 Spheres - Know, Like, Trust

1. Getting people to KNOW who you are

2. Getting people who know you to LIKE you

3. Getting people who like you to TRUST you

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