Example of a Typical Lunch and Learn: LL #2 of 12

The essense of getting results of your marketing efforts

is to do small things over and over, again and again.

You control your process.

This week's Class Summary -

Guest Trainer: Hurdie Burk, YouTube Specialist and founder of The Video Six-Pack


Overview of previously taught Guerrilla Marketing essentials

Where to market: 60/30/10 - did you notice how you can use YouTube to reach all three?

Weapons: Every day look at the list. Use it to remind you of

• what you are already doing? Do it better and better
• what you could be doing you are not doing now - do you need help?
• what can you do in the future?
• what do you need to learn about?
• what do you want to learn about?
• what do you not want to learn about but think you should?

8 Step Marketing Plan

• Purpose
• Benefit
• Target/Niche
• Weapons
• Identity
• Budget
• Evaluate and Correct

I was asked afterward the class about the "8th" step. The 8th step evolves when you've developed your Nice within your Target Market. More on that later, but good catch (probably a Melancholy/Type C!...more on how temperaments impacts your marketing later also).

YouTube

This was a fast and furious "show and tell." Hopefully it gave you a bit more information about the power of YouTube. 

• Do something with video - something, anything, and more of it.
• Keep the videos short: search engines grade on complete watches, plus people will generally not watch long videos (I normally look at the length of the video as a start watching it and if it's long, I'm done)
• Topics/Content: your videos should be a mixture of property highlights, community events and you. Talk about subjects you like to talk about.
• While some will need to be edited, it's ok to put up random content
• Tags, MegaTags, Labels, Tags, MegaTags, Labels....they make a difference
• Link/Embed your videos into all platforms (blogs, Facebook, Twitter, LinkedIn, websites, emails)

Quick review of two papers (click on pictures to obtain copies)

             

 Exercise - once a day, take the Marketing Plan handout and complete it based upon your previous behaviors. What did you do yesterday, even last week or last month? What has been your purpose, your benefit? What weapons have you used in the past? What did you use earlier today, or yesterday.

This process of thinking back, will give you a kick-start of developing a marketing purpose to use practicing forward. I'll be going deeper into this as we move into each week. 

To that end.....have a great day and I look forward to seeing you next week (or on Google Hangouts)

I didn't say repetition, I said spaced-repitition

Ken Blanchard in "Know-Can-Do"

Many thanks again to Hurdie Burk for sharing so much content and information. It's easy to see why he's so good and successful.


Danny - and please call me or email me to schedule your 1:1 coaching session.


Sponsored by

Hurdie Burk