10 Critical Choices to Great Marketing Results

I've elaborated on these in previous posts here and on the leadership blog. But, with a few revisions and update from "8" to "10," this is the first time I've listed them all together -

1.   You've got to choose to Think into Your Results.

2.   You've got to choose to have Access to Higher Expertise.

3.   You've got to choose to have the Right Support.

4.   You've got to choose to have a Robust Evaluation and Correction System.

 

5.   You've got to choose to have the Right Accountability.

 

6.   You've got to choose to have a Creative Inner Circle.

 

7.   You've got to choose to have a Deeper Sense of Awareness and Knowledge.

 

8.   You've got to choose to have a Wider and Deeper SOI (sphere of influence).

 

9.   You've got to choose to become more Growth Conscious.

 

10. You've got to choose to Hope.

 

Marketing well, much less great, can be a strange and elusive event. Choose to be purposeful with your people, processes and platforms.

 

To that end....